Slightly off topic and I mean this with kindness and a will to improve site engagement/ readership: The original social media branding (attached) did really well when I shared them initially on TikTok etc. The current social media posts are now 99% cat related and although they can be humerous, they miss the wow factor and branding the former branded posts had. Also, the grammar/word choice used in current Kerning posts can sometimes read a little off. This would be a moot point for normal Instagram posts but for a prospective reader or writer, it alludes to low quality books by association. Maybe we can mix it up a little to draw in more readers; some

humour/some branding/some kerning features.